PR Manager DACH (m/w/d)

Developing PR Strategies: Create comprehensive PR strategies tailored to the German-speaking market, aligned with the company's overall objectives and brand identity. Media Relations: Cultivate and maintain strong relationships with journalists, editors, and media outlets in Germany, Austria, and Switzerland to secure positive coverage and media opportunities. Content Creation: Produce compelling press releases, articles, blog posts, and other written materials in German to communicate key messages and promote the company's initiatives, products, and achievements. Press Trips and Event Management: Plan and execute press trips, PR events, press conferences, trade shows, and other promotional activities in collaboration with internal teams and external partners. Crisis Communication: Be part of Hurtigruten's crisis management and communications organization, and effectively manage and mitigate reputational risks, providing timely responses to potential issues or crises in the German-speaking market. Monitoring and Analysis: Monitor media coverage and industry trends in the German-speaking market, analyzing results and metrics to measure the impact of PR efforts and identify areas for improvement. Collaboration: Collaborate closely with cross-functional teams, including Marketing, Sales, and Product Development, and other Hurtigruten stakeholders with communication expertise to ensure alignment of PR activities with overall business objectives. Budget Management: Manage the PR budget for the German-speaking market, allocating resources effectively and tracking expenses to maximize ROI. Stakeholder Communication: Communicate PR initiatives, results, and recommendations to senior management and other key stakeholders, providing regular updates and reports on PR activities and outcomes. You will hold responsibility for day-to-day management and coordination of external agency resources. You will proactively build and maintain a global network of journalists and influencers.